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Motivation and Buying Experience

1. My First Page
Q1. We are interested in learning more about how and why you purchased our product. Please take a few moments to complete this brief survey so we can better target our products and services to meet your needs. This survey will take approximately 5 minutes to complete.
Q2. How long have you used our product?
Q3. Thinking of your most recent purchase of our product, how satisfied were you overall with the purchasing experience?
Q4. Please tell us why you feel that way about your most recent purchase experience.
Q5. How or where did you purchase our product?

Q6. Why did you purchase our product?

Q7. Would you buy this product again from our company?
Q8. Please tell us why you feel that way about purchasing our product again
Q9. Please rate your level of agreement with the following statements
 Strongly agreeSomewhat AgreeNeutralSomewhat disagreeStrongly disagree
Product does what it claims
Product was worth the purchase price
Product does what I need
Product is competitively priced
Product is easy to use
9.1 Product does what it claims

9.2 Product was worth the purchase price

9.3 Product does what I need

9.4 Product is competitively priced

9.5 Product is easy to use

Q10. How important are the following characteristics to you when purchasing a product like ours?
 Extremely importantVery importantSomewhat importantNot very importantNot at all important
Quality of the product
Price of the product
Reputation of the company
Purchase experience
Installation or first use experience
Usage experience
After purchase service (customer service, etc.)
10.1 Quality of the product

10.2 Price of the product

10.3 Reputation of the company

10.4 Purchase experience

10.5 Installation or first use experience

10.6 Usage experience

10.7 After purchase service (customer service, etc.)

Q11. What was the primary reason you purchased this product from our company versus others who provide similar products?

Q12. In the past year, which of the following products have you purchased from our company? Please check all that apply.
Q13. How many times have you purchased products from our company?




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